Mattress Comfort Wars

How does one determine the comfort of a mattress in a showroom?  The answer is:  you don't, all you can get is a first impression and if your first impression is incorrect which is frequent, well tough crap...  go back to dealer, reselect and try again with another selection.  Sounds fair but is it???  How many times can you re select before you are given the ole, 'last chance'.  Water 'done properly' is mega versatile so the chances of poor performance is almost zero. Key term here is, 'done properly' this isn't free flow sloshy in the box mattress but rather stabilized properly filled and digitally temperature controlled. whatcha think about that??? Andy @ waterbedstoday.com